> For the complete documentation index, see [llms.txt](https://docs.clickwall.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.clickwall.net/advertiser-overview.md).

# Advertiser Overview

#### How advertising works on ClickWall

1. Add funds to your advertiser balance
2. Create a campaign with your targeting and payout
3. Integrate postback tracking
4. Launch and monitor performance in real time

You stay in full control of budgets, caps, and optimization.

#### Who should use ClickWall as an advertiser?

* App owners looking to grow user base
* Platforms seeking performance-driven traffic
* Teams that want transparent tracking and reporting