🔗Advertiser Postback (S2S)

ClickWall uses server-to-server (S2S) postback tracking for accurate conversion reporting. Postback setup is required to track installs and actions correctly.

When Do I Get the Postback URL?

Once your campaign is approved, ClickWall will generate a unique postback URL for your campaign.

You will find this postback URL inside your dashboard.

This URL must be added to your tracking platform.

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How Advertiser Postback Works

The flow is simple:

1. A user clicks your campaign through ClickWall

2. The user completes the required action (install, signup, etc.)

3. Your tracking system detects the conversion

4. Your tracking system sends a postback request to ClickWall

5. ClickWall records the conversion and updates campaign statistics

This process happens automatically without user interaction.

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Postback URL Format

After approval, you will receive a postback URL similar to the following:

https://clickwall.net/postback/advertiser?campaign_id=XXXX&click_id={click_id}

⚠️ The actual URL and parameters will be provided in your dashboard.

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Required Parameters

Your tracking system must send the following parameters exactly as provided:

Parameter	Description
click_id	Unique identifier passed during the click
campaign_id	Your ClickWall campaign ID

Additional parameters may be included depending on campaign type.

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How to Add the Postback to Your Tracking Platform

1. Copy the postback URL from your ClickWall dashboard

2. Open your tracking platform (e.g. AppsFlyer, Adjust, Voluum, custom tracker)

3. Locate the Postback / S2S / Conversion Tracking section

4. Paste the ClickWall postback URL

5. Save your changes

Once configured, conversions will be reported automatically.

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Important Notes

• Postback must be added exactly as provided

• Do not modify parameter names

• Missing or incorrect parameters will cause conversions to be rejected

• Postback should be triggered only once per conversion

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Testing the Postback

After setup:

• Launch a test conversion

• Verify that the conversion appears in your campaign statistics

• Confirm that the status updates correctly

If conversions are not appearing, double-check:

• Postback URL

• Parameter mapping

• Campaign status (must be approved and active)

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Common Issues

Conversions not tracked

• Postback not configured

• Incorrect parameter mapping

• Campaign not approved yet

Duplicate conversions

• Postback sent more than once for the same click

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Need Help?

If you need assistance with postback setup:

• Contact support

• Provide your campaign ID

• Share details about your tracking platform

Our team will help you verify the integration.